“face” book, indeed

Props to Estee Lauder for finding a unique and personal way to engage their customer base via social media.

As explained in the image above (as well as on their Facebook page), Estee Lauder is providing free professional makeup services to their customers and then helping them post pictures of their fabulous new selves on their online profiles of choice.

I expect that this endeavor will bring in many new customers of all ages–after all, what girl hasn’t wished for her own personal makeup artist and photo shoot?

Many companies (of all sizes) struggle with ways to monetize social media.  I think the truth is that there is no across-the-board solution–thinking outside the box–and the makeup counter–is clearly the way to go.